Welcome to the iAM project.
This is about you, your friend, your brother, your sister, your partner, and your children, your
parents. Everyone.
It’s about opening up to Mental Health awareness and wearing your colours on your sleeve (or back
or close to your heart – the choice is yours).
It show’s you aren’t afraid to break the stigma.
When you buy your statement clothing you’re saying to the world you’re part of the circle, you
become one of the team and because money from every purchase goes into funding our social
projects, you are also supporting well-being at a grassroots levels.
It’s standing up and saying iAM.
